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2nd Oct 2018 by Travis Mitchell
Two of our colleagues recently received post from their local garages containing information which was incorrect. It was incredibly bad, let's be honest the whole letter was actually a waste of paper rendering it useless and cost their garage (we'll tell you more as you read on). MOT Manager is about sending automated text messages which includes 100% true data which is useful for its garages customers. We are able to do this by having a unlimited look up license with the DVSA.
This local garage sent an MOT reminder letter to us and included many problems. This is how the letter read.
Would you call this garage back?
We aren't knocking the traditional method of sending reminders out via post but please bear in the mind what your customers are receiving.
GDPR came into effect in May 2018 and your existing customers would need to confirm whether they would like to continue receive marketing and promotional content from your garagee. By not complying with GDPR and/or the ECA you face the risk of investigation and fine if your actions are found to be in breach of the regulations and codes of conduct. The aim of the GDPR is to protect all users from privacy and data breaches.
Paper diaries are a massive headache and is an area we highly recommend not to touch and just simply go digital. How do you keep track of who has consented and who wasn't? It's a mind field. MOT Manager is compliant. We offer a complaint digital diary which is simple to use and can see all ongoing jobs in one glance. Garage customers are consenting when you are importing them into the system. For a double layer of security we include an opt out on the reminder text messages.
By signing up to our system you will be able to take advantage of a truly unlimited text reminder system which is linked with the DVSA, which means we can track if your garage customers have sold their vehicles. Plus your customers will receive a branded text from your garage and on time. Making your customers more organised when it comes to booking in for their MOT's.